Quite a few things are happening in this rum-like apple juice, cigar ash, orange peel, and a moderate dose of funk.
There's a slight metallic note as well. The rum is of average body and has some burnt sugar and barrel spices along with what you found on the nose.
If you're just getting into rum, this is a good one to start with to get an understanding of what this funk or "hogo" you see cropping up when people talk about rum. It's a good value as well.
40% - 70cl